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Printable Reference
Client Delivery Disclosure Kit
Templates, checklists, and decision frameworks for delivering AI-generated images to clients
Who Is This For?
Agencies
Delivering AI-generated creative assets to brand clients
Freelancers
Using Midjourney for client commissions and projects
Design Studios
Integrating AI imagery into client deliverables
Why This Matters Now
EU AI Act — August 2, 2026
Article 50 transparency obligations take effect. AI-generated content must be disclosed in many commercial contexts. Agencies delivering synthetic media to clients need disclosure processes in place before this deadline.
Client Trust
Proactive disclosure builds confidence. Clients who discover undisclosed AI usage lose trust—clients who are informed upfront see you as transparent and professional.
Professional Standards
Industry norms are shifting. Major stock platforms, advertising standards bodies, and procurement contracts increasingly require AI content disclosure.
What Midjourney Embeds in Every Download
Single and batch downloads contain identical metadata. All fields are packed into EXIF as unsigned statements—not cryptographic proof.
| EXIF Field | Contents |
|---|---|
| Description | Full prompt + parameters + Job ID (packed as a single text string) |
| Digital Image GUID | Job ID as UUID |
| Author | Midjourney username |
| Creation Time | Generation timestamp |
| IPTC Digital Source Type | trainedAlgorithmicMedia |
Disclaimer: This kit provides general guidance on AI content disclosure practices. It does not constitute legal advice. Consult qualified legal counsel for compliance with the EU AI Act or other regulations applicable to your jurisdiction and use case. Information is accurate as of March 2026.
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Client Disclosure Templates
Three ready-to-use templates for different client relationships and disclosure requirements. Copy, customise the bracketed fields, and include with your deliverables.
Template 1: Full Transparency
Best for informed clients who understand and accept AI-assisted workflows.
“This [deliverable type] was created using Midjourney, an AI image generation tool. The creative direction, prompt engineering, curation, and post-production were performed by [your team]. Generation metadata is preserved in the file for your records.”
Metadata: Preserved
Creative IP: Visible
Compliance: Full
Template 2: Partial Disclosure
For clients aware of AI usage but who prefer discretion in downstream communications.
“This deliverable incorporates AI-assisted imagery. Creative direction and quality control were performed by [your team]. Embedded metadata has been stripped for privacy; an internal provenance record is maintained.”
Metadata: Stripped
Creative IP: Protected
Compliance: Partial
Template 3: Compliance-Only (Minimum)
The minimum disclosure language to meet EU AI Act requirements. Use only when regulatory compliance is the sole objective.
“In accordance with [EU AI Act / applicable regulation], this content was generated using artificial intelligence. Source: Midjourney [version]. Digital source type: trainedAlgorithmicMedia (IPTC standard).”
Metadata: Minimal
Creative IP: N/A
Compliance: Minimum
Choosing a template
When in doubt, use Full Transparency. It builds the most trust and provides the strongest compliance position. Partial Disclosure is appropriate when clients have contractually agreed to AI usage but need clean files for their own distribution.
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Metadata Privacy Decision Matrix
Not every delivery context requires the same metadata. Use this matrix to decide what to keep and what to strip for each scenario.
| Delivery Context | Strip Prompts? | Keep IPTC Source? | Keep Author? | Keep Job ID? | Recommended Action |
|---|---|---|---|---|---|
| Client presentation | Yes | Yes | Optional | No | Strip creative IP, keep compliance fields |
| Social media | Yes | Yes | No | No | Minimal metadata for privacy |
| Internal archive | No | Yes | Yes | Yes | Preserve everything |
| Print production | Yes | Optional | No | No | Clean file for prepress |
| Portfolio | Optional | Yes | Yes | Optional | Balance IP protection with transparency |
Key Concepts
Prompts = Creative IP
Your prompts are your creative methodology. Stripping them protects your process while still allowing compliance metadata (IPTC source type) to remain.
IPTC Source Type = Compliance
The trainedAlgorithmicMedia tag is the industry-standard way to declare AI-generated content. Keep this in most delivery contexts.
Job ID = Traceability
The Midjourney Job ID (UUID) uniquely identifies every generation. Keep it in internal archives for audit trails; strip it from client deliverables unless specifically requested.
Author = Attribution
The Author field contains your Midjourney username. Keep it for portfolio and archival use; strip it for social media and print production where personal attribution is not desired.
EXIF metadata is unsigned
All embedded EXIF metadata is a statement, not a proof. It can be edited or removed by anyone with basic tools. For cryptographic provenance, you need C2PA Content Credentials — a separate, signed standard (see page 5).
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Internal Audit Checklist
Complete these steps before August 2, 2026 to prepare your agency or studio for EU AI Act transparency obligations.
Pre-August 2026 Compliance Checklist
1
Inventory all AI-generated assets delivered to clients in past 12 months
Include Midjourney, DALL-E, Stable Diffusion, and any other AI tools used
2
Classify each by disclosure obligation
Is it directly identifiable as AI? Is it synthetic media (deepfakes, face generation)?
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Establish metadata preservation policy
Define what to keep vs. strip for each delivery context (use the matrix on page 3)
4
Create client communication templates
Adapt the disclosure templates on page 2 to your brand voice and contracts
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Implement C2PA Content Credentials pipeline (if required)
For high-stakes content: advertising, editorial, regulated industries
6
Document internal provenance records
Even when stripping client-facing metadata, maintain internal records of AI origin
7
Train team on disclosure requirements
Every creative who uses AI tools should understand when and how to disclose
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Set up regular compliance review cycle
Quarterly review of disclosure practices as regulations and client expectations evolve
EXIF Metadata vs. C2PA Content Credentials
EXIF Metadata
A statement. Can be edited or removed. Midjourney embeds it by default. Useful for internal records and basic compliance.
C2PA Content Credentials
Cryptographically signed proof. Cannot be silently altered. The EU AI Act will likely require this for certain categories of synthetic media.
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Quick Reference + Resources
Key dates, metadata field reference, and links to authoritative sources for ongoing compliance.
Key Dates
August 2, 2026
EU AI Act Article 50 transparency obligations take effect. Deployers of AI systems generating synthetic content must ensure outputs are marked as artificially generated.
MJ Metadata Fields
| Field | Contents |
|---|---|
| Description | Prompt + params + Job ID (text string) |
| Digital Image GUID | Job ID (UUID format) |
| Author | MJ username |
| Creation Time | Generation timestamp |
| IPTC Digital Source Type | trainedAlgorithmicMedia |
Resources
EU AI Act Full Text
https://eur-lex.europa.eu/eli/reg/2024/1689
C2PA Specification
https://c2pa.org/specifications/specifications/2.1/specs/C2PA_Specification.html
IPTC AI Metadata Standard
https://iptc.org/standards/photo-metadata/iptc-standard/
Key Terminology
trainedAlgorithmicMedia
IPTC standard value indicating content created by a trained AI model
C2PA
Coalition for Content Provenance and Authenticity — cryptographic content signing standard
Content Credentials
Adobe-branded implementation of C2PA for verifiable provenance
EXIF
Exchangeable Image File Format — metadata embedded in image files (unsigned)
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