AI Glossary

C2PA

The Coalition for Content Provenance and Authenticity (C2PA) is an open technical standard for certifying the origin and history of digital content. It embeds cryptographic signatures into files to verify whether content is human-created, AI-generated, or edited.

C2PA was founded by Adobe, Microsoft, Intel, and the BBC to address misinformation and content authenticity at scale. The standard uses cryptographic manifests embedded directly in media files—images, video, audio, and documents—creating a tamper-evident record of how content was created and modified.

For AI-generated content, C2PA manifests can record the generative model, prompt, and parameters used. This makes C2PA the emerging technical foundation for AI transparency regulations. Major platforms including Google, Meta, and OpenAI have committed to supporting C2PA verification.

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